Influencer Impact: Understanding Consumer Behaviour in the Digital Age
گروهها :
کتابخانه مرکزی و مرکز اسناد
Author
David-Hill
Year: 2024
The digital age has catapulted a new breed of celebrity into the limelight: the influencer. Picture this: one day, you’re lounging on your couch in your pyjamas, scrolling through social media, and the next, you’re posting a selfie with a face mask that guarantees to make you look ten years younger—while being showered with likes and comments. It’s a Cinderella story for the modern age! Gone are the days when fame was reserved for movie stars and musicians. Now, anyone with a Smartphone and a knack for taking pictures of their avocado toast can ascend the ranks from “nobody” to “somebody” faster than you can say “viral.”
